What is the Subaru Love Promise?

A Promise. The Subaru Love Promise Is Just That! It Is A Promise To Do Right By Our Community By Partnering With Nonprofit Education, Health, Community, Environment, And Animal Organizations. The Subaru Love Promise Sets Subaru Apart Through Our Deeds, And The Deeds Of Our Partners, By Doing What Is Right And Good.

The Subaru Love Promise Community Commitment

At Subaru Of America, We Stay True To The Love Promise, By Partnering With A Wide Variety Of Nonprofits And Charities. In Addition To These Partnerships, Subaru, Our Owners, And Our Retailers Join Hands In The "Share the Love" Event.  This Event Gives Back To Charities Across the Country. Over The Past 20 Years, Subaru Of America Has Donated Over 50 Million Dollars To Causes We Care About, And Has Logged Over 28,000 Volunteer Hours. 

All Of The Organizations We Support Have One Thing In Common, The Unwavering Dedication To Improve The World And The Lives Of Its People. 

The Charities Varying Focuses And Passions Include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Bob Rohrman Subaru dedicated locally to the Love Promise?

Bob Rohrman Subaru's Love Promise Can Be Seen In Various Partnerships With Local Charities And Non-Profits. We're Grateful For The Opportunity, Not Only To Be A Part Of Our Community, But To Serve It As Well.

Loving Heart Animal Shelter , Almost Home Humane Society
Niches Land Trust
Lafayette School Corporation
Boys And Girls Club Of Montgomery County , YWCA Of Greater Lafayette, Local Meals On Wheels, Tippecanoe County 4-H Fair, CMS Finish Line Festival
Juvenile Diabetes Research Foundation, Make-A-Wish Foundation

Subaru Love Promise Heart

Love Promise Stories from Bob Rohrman Subaru

Making Strides of Lafayette  –  Lauren N

Making Strides of Lafayette

Bob Rohrman Subaru has been an amazing partner and flagship sponsor of our Making Strides Against Breast Cancer of Lafayette event for the past few years. Thanks to their support we are able to provide many mission programs in the Lafayette community including; free rides to treatment, mentors for those going through treatment, free workshops for women facing the appearance-related side effects of cancer through our partnership with Look Good Feel Better, a 1-800 number that is 24/7/365, as well as cancer research specifically at Purdue University, just to name a few. We are so incredibly thankful for all they do for Making Strides Against Breast Cancer in the Lafayette community and look forward to many more years of partnering together in the fight against breast cancer.

Rohrman Subaru loves Boys & Girls Club  –  Craig R

Rohrman Subaru loves Boys & Girls Club

The Boys & Girls Club of Montgomery County has been serving children in Montgomery County for over 60 years. Last year, our Club served a record 7650 kids. The Bob Rohrman Subaru team has been supporting our Club for over 5 years. We can't thank Brad Belaire and his team enough for the love you have shown our children. Because of Bob Rohrman Subaru's generosity, our club is able to provide our programs and services to kids who might not otherwise be able to receive them. Their commitment to our communities is second to none and we can't honestly thank them enough for their kindness and generosity. We are so blessed that Bob and his team are committed to the communities they live in. Thank you again Bob Rohrman Subaru!!

Subaru CASA Cycling Challenge  –  Patti O

Subaru CASA Cycling Challenge

Thank you to Brad Belaire of Bob Rohrman Subaru for sponsoring the Subaru CASA Cycling Challenge and making a difference for vulnerable children in our community! Court Appointed Special Advocates (CASA) are volunteers who are appointed by the court to speak up for abused and neglected children. These are kids thrust into the court system through no fault of their own and the CASA represents the best interest of the child. Every child deserves a safe, permanent home and the opportunity to reach their full potential in life. The CASA makes recommendations on placement & services and follows the case until it is permanently resolved. The CASAs for Kids Fund supports the Tippecanoe CASA program and the children they serve. CASAs provide an invaluable service speaking up for abused and neglected children. But sometimes these kids need more than a voice – sometimes they need goods or services that are outside the realm of the Department of Child Services. They may need something to spark their educational or psychological growth and development. They may need special help to build the self-esteem and confidence required of children in these circumstances. The CASAs for Kids Fund was created to meet this need. Our major fundraiser to accomplish this is the Subaru CASA Cycling Challenge which takes place each year in August at the SIA Test Track. It is a great community event which allows bicycle riders to test their endurance while helping abused and neglected children. By sponsoring the Subaru CASA Cycling Challenge, Bob Rohrman Subaru shows that they care about children in our community!

Subaru and LLS Love to Care!  –  Alison S

Subaru and LLS Love to Care!

Delivering beautiful dark blue blankets, cute arts & crafts kits, and touching and personal cards to patients undergoing cancer treatment at Franciscan Health was a wonderful finale of this year’s Subaru Loves to Care program with Bob Rohrman Subaru of Lafayette and The Leukemia & Lymphoma Society. The gifts were immediately put to use, as one of the oncology nurses shared later that day: “Thank you so much for helping get the blankets today. I have been passing them out and patients were very appreciative. I took the craft boxes to [pediatrics] and one patient was so very excited to start creating a masterpiece.” Thank you to Bob Rohrman Subaru of Lafayette – and especially to Liz and Brad – for literally bringing warmth to cancer patients at IU Simon with these blankets, and for bringing love and care through cards and craft kits! We are honored to partner with you to bring light to a time that can be full of darkness.

Subaru and NWF Love the Earth!  –  Zonda B

Subaru and NWF Love the Earth!

Thank you for your donation to one of the schools I have been working with. We have started our garden and you can see more on our Facebook page https://www.facebook.com/handsofthefuture/?hc_ref=PAGES_TIMELINE&fref=nf

First subaru  –  Stephen B

First subaru

This past August we purchased our first Subaru, a 2017 crystal white pearl WRX. The car is everything that we could have dreamed of. I have so much fun driving it and it is very economical which you don't find in many cars. We got it from Bob Rohrman Subaru in Lafayette, Indiana. The sales staff there is great, friendly, and very helpful. We went in with a print out from the internet showing what vehicle we wanted with the desired options. They got us the exact car and didn't try to sell us something we didn't want. This was probably my best experience with an auto dealership I have ever had.

Sharing the Love and Saving Paws!  –  Kati D

Sharing the Love and Saving Paws!

We are so grateful at Loving Heart Animal Shelter for Bob Rohrman Subaru. We had reached out to Mr. VanScoyoc four years ago I believe and have been blessed by this group of people every year since. They continuously support our endeavors and we are forever grateful. This group of people are fabulous at what they do and have such huge hearts. We have an annual Dog Walk at the local Subaru Plant and they have been a top sponsor every year since the beginning. We have held adoption events and kick off and close out parties for the Share the Love Event which we have been so graciously chosen for these last two years. Because of Bob Rohrman Subaru and their people we have been able to accomplish so much that may not have been possible. We secured a physical location finally in 2015 and are able to help even more animals in and around our community. With the help of this fantastic group of people we are able to get animals adopted into loving permanent homes, gain exposure for our organization, obtain much needed funds for our animals and build relationships that will last a lifetime. Thank you BOB ROHRMAN SUBARU!

YWCA Domestic Violence Shelter Kids  –  Debi D

YWCA Domestic Violence Shelter Kids

The YWCA of Greater Lafayette has been sheltering women and children in our community since 1979. Every year we learn more about the needs of our community and the needs of domestic violence survivors. The children in the shelter and the impact of violence in their former homes make the work we do critical to ensuring we end the cycle of abuse. We have a unique opportunity to provide a safe, welcoming and positive environment for those who may never have that experience. In 2014, we set upon a campaign to challenge our community to do better for those living in our shelter. We approached Subaru with our plans to expand our shelter to include 6,000 extra square feet , which would for the first time offer children a quiet place to do homework and have a recreation room to play freely. Additionally, the outside playground would provide children a space to truly have a childhood and the freedom of being outside while still being protected. Subaru wholeheartedly accepted this challenge and provided us with not only the dollars for the playground, but also the blueprints that helped us to imagine this new reality. We were astonished by the generosity, passion and imagination that went into the project. The newly renovated shelter will be complete by 2016 and we can't wait to share with the over 200 children every year who will benefit from this magnificent gift. Thank you Subaru for showing our community what caring leadership looks like!

Bob Rohrman Loves to Help  –  Anne B

Bob Rohrman Loves to Help

Bob Rohrman Subaru in Lafayette, Indiana has been a great supporter of Meals of Wheels of Tippecanoe County. In June, they hosted a Stuff the Subaru campaign where they invited community members to donate shelf stable food and cleaning items at their dealership. They collected an amazing amount of items which they donated to Meals on Wheels. We will use these items to support our "food insecure" clients who need extra help to get by. MOW is so appreciative of the efforts of Bob Rohrman Subaru to support our clients! They make our community a great place to live and work!

Bob Rohrman Subaru Love Promise | 2015  –  Connie A

Bob Rohrman Subaru Love Promise | 2015

On June 15, Bob Rohrman Subaru & K105 Held The 2015 Subaru 2 Year Lease Giveaway At The SIA Recreation Center. 96 "Keyholders" Showed Up For A Chance To Win. Congratulations To Connie Anthrop Of Lafayette For Being The 2015 Winner!

Loving Heart Animal Shelter  –  Rolyce S

Loving Heart Animal Shelter

We at Bob Rohrman Subaru are excited to announce that our Share the Love event this winter ultimately raised a total of $20,822 for Loving Heart Animal Shelter!! Currently the shelter depends on foster families to support the shelter and take on the animals brought to them due to limitations on space. The Loving Heart Animal Shelter plans on using the funds to building a new facility in Lafayette and promote proper animal care throughout the county.

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