Bob Rohrman started from humble beginnings. Bob was born in a log cabin along South River Road, in Lafayette, Indiana. The story goes that his father made arrangements to bring his eight children and pregnant wife up from Madison, Indiana, to live in a farmhouse and farm land for a local farmer. When the Rohrman family arrived, the house wasn't ready for them, and the farmer put them in a small log cabin that was next door. That is where Bob Rohrman was born.

When Bob was in High School, he got a job working second shift after school let out. He made enough cash to buy himself a vehicle to cruise around in. After graduating in 1953, Mr. Rohrman joined the service and was stationed at Fort Lewis outside of Tacoma, Washington. When Bob came out of the army in 1955, he started selling cars.

It was late 1960's when Mr. Rohrman ventured out to start his own used car lot. About a year later, Mr. Rohrman spotted an ad in the back of an auto magazine for new Toyota cars. Japanese models were still thought to be a risk in the US markets, but Mr. Rohrman saw the opportunity, called and negotiated a dealership. It was this risk that took off, and so did the start of the Bob Rohrman Auto Group. The spring of 2015 marked the 60th anniversary of Bob Rohrman's entry into the world of automobile sales. The Bob Rohrman Auto Group now consists of 32 dealerships in Indiana, Illinois, and Wisconsin.

You can read more on the chronicles of Mr. Rohrman's rise from his humble beginnings to becoming one of America's most successful car dealers. Copies of Mr. Rohrman's autobiography, A Fantastic Ride, are available here at our dealership!

"Buy Subaru And Keep Lafayette Driving"

Whether you're looking to lease a new Subaru or finance a used Subaru, there are many reasons why shoppers throughout Indiana choose to buy with our Lafayette dealership. Shop our selection of used Outback & new Ascent SUVs to see which model best suits your needs.

Bob Rohrman Subaru

1600 S Creasy Lane
Directions Lafayette, IN 47905

  • Sales: 765-588-9603
  • Service: 765-588-9589
  • Parts: 765-588-9596


  • Monday 9:00am - 7:00pm
  • Tuesday 9:00am - 7:00pm
  • Wednesday 9:00am - 7:00pm
  • Thursday 9:00am - 7:00pm
  • Friday 9:00am - 7:00pm
  • Saturday 9:00am - 6:00pm
  • Sunday Closed